Shamil H · Deliberate Execution Portfolio · CSO / COO
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Chief Strategy Officer · Chief Operating Officer · General Manager

Strategy built by a CSO. Execution installed by a COO.

I build the commercial strategy, financial logic, operating model, and execution cadence that allow company owners and boards to scale without chaos.

Positioning: Not a consultant who stops at the deck. I turn founder vision into board-ready strategy, then translate that strategy into departments, KPIs, operating rhythms, accountability, and measurable financial results.
$68M+
Commercial / revenue scope
Expanded from $25M+ portfolio-level responsibility into larger multi-function revenue governance.
$30M+
Revenue impact
Across founder-led, remote, marketplace, SaaS, and advisory environments.
$350M+
FDI facilitated
Public-private partnerships, hotel/investment projects, national investment strategy.
12→100+
Team scale
Remote, multicultural team scaling with onboarding, role clarity, and KPI cadence.
$24M+
Annualised eCom run-rate
Built from sub-$200K monthly levels to $2M+ monthly run rate.
176%
AI LMS ROI model
6.8-month payback and school board-ready commercial case.
280%
Regulated SaaS ROI
Enterprise ROI case for cross-border B2B payments platform.
688×
Residential ops ROI
Operating architecture for 1,800-unit cooperative and $22M capital programme.
Visual impact dashboard

Proof points a CEO or recruiter can understand in 20 seconds.

The portfolio now includes clean, print-safe charts to make the commercial and operational story easier to scan before the case studies.

Revenue governance expansion$25M+ → $68M+
$25M+
Previous portfolio scope
$68M+
Updated revenue scope

Positions the portfolio at the correct commercial level: not small project support, but multi-function revenue and operating governance.

CSO → COO operating bridge5 layers
1
StrategyMarket, positioning, financial logic, board narrative.
2
Operating modelDepartments, decision rights, role ownership, escalation paths.
3
Execution cadenceKPI rhythm, weekly priorities, dashboards, follow-through.
4
Department controlFinance, sales, marketing, BD, operations, people systems.
5
Measurable resultsMargin protection, cost reduction, revenue growth, lower dependency.
Operational improvement leversCOO evidence
Delivery time
−30%
Operating costs
−22%
New-hire ramp
−40%
Admin overhead
−30%

Shows operational control through logistics redesign, role clarity, onboarding, digital self-service, and accountability cadence.

Return signals by engagementROI proof
AI LMS
176%
Fintech SaaS
280%
Residential Ops
688×

These are separate engagement return signals, not a like-for-like financial benchmark. They are presented to show board-level value creation across sectors.

Departments I can govern7 functions
FinanceP&L, margin, budget, cash visibility.
Sales & MarketingPositioning, funnel, pricing, campaign discipline.
Business DevelopmentPartnerships, markets, investor / board story.
Operations & PeopleSOP, logistics, cadence, org structure, accountability.
Property & Real EstateProperty operations, asset governance, board reporting, vendor control.
E-commerceEdTechSaaSHospitalityHospitality TechProperty & Real Estate
Executive value thesis

One leader across strategy, money, teams, and execution.

The core advantage is the CSO-to-COO bridge: I can define where the company should go, quantify why it matters, then build the operating system that gets the company there.

Commercial strategy

Market entry, positioning, pricing architecture, sales narrative, ROI logic, board/investor story.

Operating model

Departments, role clarity, decision rights, accountability layers, SOPs, escalation paths, team cadence.

Financial control

P&L thinking, margin discipline, cost reduction, dashboards, cash-flow visibility, revenue governance.

Execution leadership

Weekly priorities, cross-functional follow-through, OKRs/KPIs, leadership rhythm, founder dependency reduction.

My execution architecture

The 5-layer system I install.

This is the operating pattern behind the portfolio: strategic clarity, structural ownership, decision authority, KPI rhythm, and enforcement cadence.

01

Strategic clarity

Convert founder or board ambition into measurable outcomes, market choices, and financial logic.

02

Structural ownership

Map departments, leaders, role scopes, and ownership so work stops bouncing back to the founder.

03

Decision authority

Define autonomy bands, escalation paths, governance rules, and who decides what.

04

KPI rhythm

Install dashboards, weekly cadence, OKRs, scorecards, and financial visibility.

05

Execution cadence

Run the operating rhythm until accountability becomes institutional, not personality-driven.

Department ownership

What I can own for a CEO / Board.

Finance & P&L control

Revenue model, margin logic, budget discipline, cost reduction, cash-flow visibility, ROI cases, board reporting.

Sales & Marketing governance

Positioning, pricing, acquisition narrative, funnel discipline, sales collateral, campaign governance, revenue accountability.

Business Development

Market entry, partnerships, investor/board narrative, channel strategy, stakeholder alignment, FDI / PPP experience.

Operations & delivery

SOPs, team cadence, logistics, service quality, fulfilment, vendor accountability, dashboard-driven execution.

People & organisation

Org design, role clarity, onboarding, leveling, manager operating standards, remote team accountability.

Systems & automation

QuickBooks, DEAR, Shopify, Notion, Airtable, ClickUp, Asana, n8n, Zapier, Claude/OpenAI-enabled workflows.

Property & Real Estate governance

Property operations, residential asset governance, capital project oversight, vendor control, tenant / resident communications, board-ready reporting.

Selected portfolio evidence

Case studies that show the CSO → COO pattern.

Sanitised and board-safe examples. Detailed case materials can be shared separately when appropriate.

E-commerce · COO

Ultimate Beauty — global marketplace scale-up

Built international marketplace execution across Amazon, eBay, Rakuten, Mercado Libre, and new regional markets while installing EOS, KPI discipline, inventory visibility, and remote leadership cadence.

$24M+Annualised revenue
30%Delivery time cut
22%Cost reduction
  • Scaled team from 12 to 100+ across 8 countries.
  • Onboarded 43 FTEs and 5 director-level hires.
  • Implemented QuickBooks + DEAR Systems for financial and inventory governance.
EdTech · AI SaaS · CSO / Integrator

Vanta Systems — AI-powered LMS for GCC schools

Took a fragmented AI LMS vision and converted it into an MVP, financial model, school board story, development roadmap, and pilot acquisition package.

176%ROI model
6.8moPayback
50+→8MVP scope reset
  • Built pricing, TCO comparison, ROI scenarios, and school acquisition narrative.
  • Aligned founder, CFO, UI/UX, backend AI, AR, and CTO requirements.
  • Secured pilot commitment through financial justification and board-ready materials.
Regulated SaaS · Fintech · CSO

Solara Global — cross-border B2B payments platform

Bridged regulatory strategy, post-acquisition integration, team conflict, corridor prioritisation, and board-level financial storytelling across multiple countries.

$1.2BAnnualised volume
12Live countries
280%Client ROI
  • Reduced 58 corridor-specific requirements to 9 core MVP features.
  • Unified London, Bangalore, and Nairobi teams under one roadmap.
  • Supported central-bank strategy, enterprise ROI calculator, and Series C board narrative.
Governance · Manufacturing · COO architecture

Brazil Branch — administrative governance transformation

Designed a board-level governance blueprint for a large agricultural infrastructure / manufacturing branch operating at significant revenue scale.

R$1.65BForecast revenue
R$18–23MYear-1 impact
L2→L3Governance uplift
  • Codified decision rights, risk protocols, production controls, and escalation ladders.
  • Moved shadow workflows toward TOTVS-backed governance integrity.
  • Built a CEO-ready 90-day implementation roadmap.
Hospitality-adjacent · Residential operations

1,800-unit cooperative — first 90 days operating architecture

Created full operating infrastructure for an incoming operations director managing 80+ staff, 4 buildings, and active capital projects.

$22MCapital governed
$12.4MQuantified return
12dDelivery
  • Built board KPI pack, staff reporting hierarchy, capital project governance, and communications framework.
  • Reduced projected cost overrun exposure and informal board escalations.
  • Turned an exposed leadership entry into a credible board-facing operating plan.
Hospitality · Investment · Business development

BOI Sri Lanka + DAMAC/Jumeirah — investment and hotel operations

Combined public-private investment strategy with hands-on hotel operations, pre-opening readiness, SOP design, service standards, and P&L discipline.

$350M+FDI projects
5Hotel pre-openings
3–4Properties P&L
  • Facilitated hospitality, tourism, infrastructure, MICE, and retail-linked commerce investment pipelines.
  • Supported global hotel brand partnerships and regulatory / incentive frameworks.
  • Designed SOPs, onboarding, front-office systems, and multi-property service operations.
Core executive strengths

Built for company owners who need leverage.

P&L ManagementRevenue StrategyOperating Model DesignKPI / OKR SystemsEOS IntegrationRemote Team ScalingBoard ReportingInvestor RelationsAI Workflow AutomationMarket Entry Strategy
Bilingual / multinational strength

English-first leadership with Russian conversational ability.

My Russian is conversational and useful for day-to-day understanding, but not native business-level. That is positioned honestly — and as a strength for companies that need an English-speaking executive who can work respectfully with Russian-speaking, bilingual, and multinational teams.

Operating method: structured written communication, meeting notes, dashboards, bilingual bridges where needed, clear accountability, and no dependence on informal verbal memory.

Leadership track record

Progression across strategy, operations, investment, and hospitality.

2023–present

Founder / Fractional COO-CSO · GrowthOps Partner

Operating models, KPI systems, execution cadence, governance, SOP structures, founder dependency reduction, advisory and implementation across Europe, MENA, LATAM, and global remote teams.

2024–2025

Chief Strategy Officer · Vanta Systems

GCC market entry strategy for AI-powered LMS, pricing and ROI architecture, compliance planning, product / AI / sales alignment, school board acquisition materials.

2021–2023

Chief Operating Officer · Ultimate Beauty

Global e-commerce marketplace expansion, fulfilment and logistics redesign, remote team scale-up, EOS implementation, QuickBooks + DEAR Systems deployment.

2016–2021

Chief Business Development Officer / Consulting Director · Board of Investment Sri Lanka

FDI facilitation, PPPs, hotel brand partnerships, national investment pipeline and sector strategy across tourism, hospitality, hospitality tech, infrastructure, e-commerce and travel technology.

2009–2016

Operations & Pre-Opening Leadership · DAMAC Hotels / Jumeirah Group

Hotel pre-openings, SOP design, guest service standards, front-office leadership, multi-property coordination, team onboarding, P&L responsibility across active properties.

The strongest use of me: strategy with implementation authority.

I am best placed where the CEO or Board needs someone who can diagnose the business, build the financial and commercial logic, align departments, then operate the execution system until the company is more controlled, more measurable, and less founder-dependent.

Portfolio note: selected figures are based on resume and sanitised case materials. Company-sensitive details can be discussed privately and case evidence can be shared where appropriate.